Friday, May 10, 2019

Advertising on the Internet Essay Example | Topics and Well Written Essays - 1250 words

Advertising on the earnings - Essay utilizationThe world of advertisement was not always the cut-throat competitive field it is today.Ads in television and newspapers were the norm a decade ago, and profits was just one of the new things on the horizon.Internet advertising actually began in 1994 when HotWired assure 14 advertisers for its entry in the online market. In the next two years, the mesh gained in popularity as a possible advertising medium, and by 1997, websites were already being advertised in the traditional media. As Kaye puts itThe egression of Internet advertising since its 1994 birth has been truly phenomenal. What started egress with banners as bland and common as wayside billboards has exploded into a rich-media interactive environment that may soon rival the rabbit hole in Alice in Wonderland. (Kaye et al, 2001).But the profits was not always popular as an advertising medium. At the stamp out of the millennium, there was some serious soul-searching done by commercial enterprises on whether the internet real had the possibilities in advertising that had been earlier claimed. This was closely associated with the bursting of the dot.com bubble. As Schumann and Thorson point out in their book written in 1999Yet, many companies are growing disillusioned with the commercial possibilities of online advertising, and some excite suggested that the Internet is bankrupt suited for interpersonal communication and personal sites rather than commercial sites.. Executives are questioning whether the potential of the Internet is real or just hype, and some companies are considering decreasing or removing their investment in online advertising.(Schumann et al, 1999)This changed crush the years and the internet is now an established advertising medium due to a a few(prenominal) specific reasons. The very first was the decreasing price of computer software and hardware. What used to be expensive software and hardware ten years ago has today b ecome open source software and more or less free hardware. This has led to the increased possibility of setting up websites, and publishing content at confusedly or negligible cost. This means more advertising space can be created at low cost. The second was wider accessibility and higher speed of the internet with the arrival of the broadband bandwidth prices have gone down from $1000/mbps to less than $20/mbps. This has meant a titanicr audience, who are able to browse a large number of pages, and hence advertisements, in a short space of time. Moreover, the audience stays online longer because of the absolute speed and convenience of the medium. The internet has truly become a mass medium with two out of three people in the US surfing the internet, and a whole lot of the population, especially the youth, disbursement longer on the internet than on watching television.Thirdly, advertising strategies have matured in that the internet is no longer considered only a space which would provide for click-through purchases, but also opportunities for long-term brand-building. In the words of Greg Stuart, president of Interactive Advertising Bureau Internet advertising is without question taking serving from the other media at this time and for good reason-marketers have figured out that online advertising is often the nigh cost-effective medium for influencing both branding and sales results. (Olsen, 2004) This brings us to our fourth reason for the establishment of the internet as an advertising medium cost effectiveness. It is cheaper to place an ad on the internet than it is to run it in on the television or print media. One obvious example is the election campaigns run by the presidential candidates while there are ads on TV and print, a whole host of candidates have chosen to go the internet advertising route, and possibly none has ignored the internet altogether.Right now, the internet as an advertising medium is competing with the traditional media n ot only because of its cost-effectiveness and an increased reach, but also because it has a potential that the television and print media do not.

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.