Promote good practice in handling information Essay Example for Free

Promote good practice in handling information Essay 1.1 Organisations that handle confidential health and social care information have to ensure that it is held securely and shared appropriately. A number of laws, principles and obligations govern how organisations should handle this information. The Health and Social Care Act 2012 gave us powers to advise organisations on how to handle confidential information securely. The Data Protection Act 1998 is a piece of legislation which defines the law on processing data of people living within the United Kingdom. One of the central codes of practice in health and social care has been provided by the GSCC and it sets standards of practice and behavior for staff working in that field, including standards for handling information and maintaining confidentiality This covers eight principles under which personal data must be protected and collected. DPA says that service user information must be confidential and can only be accessed with their consent. Service users must know what records are being kept and why the data is kept. Freedom of Information Act 2000: The Freedom of Information Act gives individuals the right to ask organisations all the information they have about them. 1.2 The 8 Principles of the Data Protection Act 1998 states the personal data must be: used fairly and lawfully  used for limited, specifically stated purposes  used in a way that is adequate, relevant and not excessive  accurate  kept for no longer than is absolutely necessary  handled according to people’s data protection rights  kept safe and secure  not transferred outside the UK without adequate protection  the six main points set out by GSCC (general social care council) are: 1. Protect the rights and promote the interests of service users and carers. 2. Strive to establish and maintain the trust and confidence of service users and carers. 3. Promote the independence of service users while protecting them as far as possible from danger or harm. 4. Respect the rights of service users while seeking to ensure that their behaviour does not harm themselves or other people. 5. Uphold public trust and confidence in social care services. 6. Be accountable for the quality of your work and take responsibility for maintaining and improving your knowledge and skills. . 2.1 Manual systems relate to paper records, such as Paper or card health records, case notes, care plans, staff files, assessment records, reports, computer print-outs and administrative records. Also Imaging records such as X-rays, CCTV film and photographs. These are required to be out of general view when in use and locked away when not in use or attended in lockable filing cabinets, draws, or locked rooms. We need to ensure only the appropriate individuals have access to these records and that confidentiality is kept at all times. Electronic systems relate to databases, emails and other stored information such as external hard drive, USB memory stick, CD or DVD. These should be protected by adequate virus software and passwords. Files that are confidential should be password protected and not accessible to unauthorised individuals. Information pertaining to individuals should only be shared on a ‘need to know’ basis. 3.1 When supporting others to understand the need for keeping information secure, I would explain the importance of confidentiality and give a summary of the Data Protection Act 1998. I would then explain which information that individual would be able to have access to, and give any guidance needed to enable them to complete records as necessary. 3.2 To support others to understand and contribute to records, I would assist them in completing all necessary records and ensure they understand what is expected of them. I would ensure that I set a good example when completing records, in the production and maintenance of records. Also by raising awareness of the consequences of records that are out of date, incomplete or inaccurate.

Hotel Profile and Marketing Plan

Hotel Profile and Marketing Plan Executive summary In this essay we concentrate on Starwood hotels, this is a world famous chain of hotels. We talk about the marketing strategies, hotel staff training of Starwood. The hospitality, leisure, travel and tourism sector continues to play an important role in the UK economy. A report published by People 1st in association with British Hospitality Industry in 2009 states that the hotel industry has enjoyed a sustained period of growth over the last 30 years and now accounts for nearly five percent of the UKs total economic output. They suggest that along with the rest of the economy, trading will be tough in the short term due to credit crunch but in the long term the sector is still predicted to grow and remain an important contributor to the UK economy. The sector employs in the region of two million people accounting for 1 in 14 UK jobs. The recession is forcing more employers to think about cutting costs. It is therefore more important than ever that employers have credible retention strategies to retain skilled staff and reduce unnecessary recruitment costs. The report explains how Starwood which is global hotels and resorts group, with a highly distinct brand, functions in the United States and Canada, in Europe, in Asia Pacific and in Africa by managing and franchising more than 395 hotels with a focus on nowadays demanding business explorer. This report briefly discusses the how marketing is done in Starwood hotel and the marketing strategies which they are using. It is entrusted to modify and innovation in all main areas together with its growth strategy, operations, franchising, sales and marketing, and technology, to function with utmost effectiveness in a extremely competitive industry Chapter 1 Introduction 1.1 Business Profile of Starwood Hotel Starwood Hotels Resorts is a worldwide chain of 400 hotels, with a total of 102,000 guest rooms, in many countries. Starwood Hotels Resorts, one of the worlds leading, full-service hotel brands, offers vibrant, modern and attractive hospitality service that is defined by its characteristic . The first Starwood Hotel was built in Minneapolis, Minnesota in 1909, and was named after the 17th century French explorer Pierre-Esprit Starwood. The hotel was purchased by Curt Carlson (1914-1999) in 1962, and is still owned by his Carlson Companies. Starwood competes with Hilton, Doubletree, and Marriott. The majority of Starwood Branded Hotels are located in the United States. The companys headquarters are located in Minneapolis, Minnesota, where the first Starwood Hotel was built. This building is also headquarters to the parent company, Carlson Companies. There are 200 Starwood Hotels in the United States. Starwood Blu, formerly Starwood SAS, is the brand name for hotels outside the United States, including those in Europe, Africa, and Asia. They are operated by Belgian hotel firm Rezidor Hotel Group under a master franchise contract with Carlson. Carlson and Scandinavian Airlines System (SAS), the Scandinavian Airline, were equity holders of the Rezidor Hotel Group, giving the company its name. Since SAS withdrawal from the collaboration, the name Starwood SAS remained until February 5, 2009, when it was replaced by Starwood Blu, which will be introduced gradually. Starwood Blu operates 158 hotels with 42 projects in development. Definition of Marketing The Chartered Institute of Marketing (1986) defines marketing as The management process responsible for identifying, anticipating and satisfying customer requirements profitably.American Marketing Association(1980) as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. [1] The term developed from the original meaning which referred literally to going to market, as in shopping, or going to a market to buy or sell goods or services. According to Gronroos (1989) says long term customer relationships are considered as the cornerstone of marketing. 1.2 Starwood Marketing Orientation Marketing is an integrated communications-based process through which individuals and communities discover that existing and newly-identified needs and wants may be satisfied by the products and services of others. (Kotler and Armstrong, 2005) The Chartered Institute of Marketing define marketing as The management process responsible for identifying , anticipating and satisfying customer requirements profitably A business that has a marketing orientation sees the needs of customers and consumers as vital. As it develops and markets products to meet those demands, certain structural characteristics become apparent in the business. Business Function Activities Identifying customer/consumer needs and wants Marketing research Developing products to meet customer/consumer needs and wants Research and development Production Deciding on the value of the product to customers Pricing (sales and marketing department) Making the product available to customers at the right time and place Distribution Informing customers/consumers of the existence of the product and persuading them to buy it Promotion We should expect to see all the above activities well-established in a business that is marketing-orientated. Starwood first finds out what customers wants are by conducting a market research and by providing what the customers really need and satisfying them makes them customer oriented. Starwood always focuses on their service level to be 100% and they have developed a YES WE CAN program among their employees. This would directly attract customers and also make Starwood create a competitive advantage over its competitors. Moreover, the greater Starwood is customer orientated, the more it will be able to develop a competitive advantage based on innovation and market differentiation. Market orientation focuses on a business culture and activities that enhance business performance, producing superior value to customers, outstanding performance for the firm and aggregately for the economy (Oudan., 2007). Market Orientation Market Testing Market Research Market Intelligence 1.3 Marketing Intelligence Market intelligence, according to Cornish (1997), the process of acquiring and analyzing information in order to understand the market (both existing and potential customers); to determine the current and future needs and preferences, attitudes and behaviour of the market; and to assess changes in the business environment that may affect the size and nature of the market in the future. Starwood business always updates themselves on the economy, labour market conditions, legislative and regulatory development, social changes and technological advancement by doing an environmental scanning. They consider all these external environmental factors when it comes to taking decisions about packages, prices, and other management and marketing issues Starwood also searches for information from readily available public sources and customers while sometimes through the perfectly legal observation of competitors activities. 1.4 Market Testing A test market, in the field of business and marketing, is a geographic region or demographic group used to gauge the viability of a product or service in the mass market prior to a wide scale roll-out. Market testing is done to test multiple marketing scenarios and select the most promising for expansion. When Introducing a new product or service without first testing the market is risky. After the market research the new products /services must be tested before entering the market. Starwood one of the most recent market testing was Express yourself service which allows Guests to check-in online. Many new ideas and products are successful in Starwood because their creators recognized an unmet need in the market and confirmed the capability of that concept. When launching a new product or service, the company should first conduct a small scale launch or other customer research in a test market Chapter 2 Segmentation, Targeting Positioning The strategic marketing planning process flows from a mission and vision statement to the selection of target markets, and the formulation of specific marketing mix and positioning objective for each product or service the organization will offer. In its first phase, choosing the value, the strategist proceeds to segment the market, select the appropriate market target, and develop the offers value positioning. The formula segmentation, targeting, positioning (STP) is the essence of strategic marketing. (Kotler, 1997) (Figure3) 2.1 Market Segmentation Segmentation is essentially about identifying groups of buyers within a market who have needs which are distinctive in the way that they deviate from the average consumer. Some consumer may treat satisfaction of one particular need as a high priority, whereas to others this need may be regarded as being quite trivial. Consider the case of the new hotel market. Buyers no longer select a hotel solely on the basis of hotels market. Market Segmentation is the subdividing of a market into distinct and increasingly homogeneous subgroups of customers, where any subgroup can conceivably be selected as a target market to be met with a distinct marketing mix (Kotler 1994). It should precisely segment its markets on various factors and provide the customers what they want. Starwood had segmented its market by corporate (business travellers) and leisure seekers. In the near future by 2010 Starwood had announced to open a hotel in the city of Makkah. In an interview with Jean-Marc Busato, Area Vi ce President said This is an important milestone for us to be present in what is considered the holiest city in Islam. This is our sixth Kingdom project which we consider one of our major growth markets. He also added We have acquired a good understanding of the Saudi Arabian market and besides developing our first class Starwood brand, we also see a demand for efficient, value for money accommodation for the frequent traveller in the mid market segment, 2.2 Targeting Targeting is a process of prioritizing target segments based on the firms core competencies or capabilities, and other researched factors including segmented market size, growth potential of the segmented market, competitive dynamics, etc. This method is used to Find out the target customers in focus marketing and set up target products and services for them,. In this aspect Starwood should completely symbolize the features and specialties in the hotel. In Starwood they have targeted the customers in. Starwood provides food item s and more facilities to their respectable rooms and they give special discounts for regular customers. In addition to that all the customers can enjoy almost every other facility which is in five star standards. 2.3 Positioning Positioning means arranging a product to occupy clear, distinctive and desirable place relative to competing products in the minds of target consumers. Through using positioning successfully, brands will be able to position their product in the consumers mind. Four key elements for a successful positioning are Clarity, Consistency, Credibility and Competitiveness. In marketing, positioning has come to mean the process by which marketers try to create an image or identity in the minds of their target market for its product, brand, or organization. It is the relative competitive comparison their product occupies in a given market as perceived by the target market. Chart 4: STP strategy, Hard capital (2003) 2.4 Satisfying customer needs and wants Customers are everything to a Hotel or any business for that matter. It can be out as a companys bread and butter. In the past, all was not well for Starwood hotels. As other businesses they also faced declining revenues and reputation. So to come out of this matter they implemented a market research to find out what they are doing wrong in the field. The research showed that customer wants and needs have changed over time but Starwood has stayed in the same place. A focus on franchisees and franchisee growth vs. customers and the hotel guest experience resulted in an undifferentiated, lacklustre brand and inconsistent service. Meeting the objective needs and wants of customers to drive sales is at the heart of most businesses. It is how they build business relationships, remain profitable, and how they expand into new territories. To improve customer experience and freedom of choice they implemented such schemes as Express Yourself, Gold Points Plussm and Sleep Number Bed program. The Express yourself program is the hotel industrys first pre-arrival, online check-in system. Guests book their reservation and can check-in online. Radisson Hotels Resorts is part of the gold points plus program from Carlson Hotels Worldwide that offers guests the freedom and flexibility to earn rewards more quickly than any other hotel program. Chapter 3 3.1 Marketing Mix The concept of the marketing mix was first given prominence by Borden in 1965. He described the marketing manager as a mixer of ingredients, one who is constantly engaged in fashioning creatively a mix of marketing procedures and policies in his efforts to produce a profitable enterprise Marketing mix is a Planned mix of the controllable elements of a products marketing plan commonly termed as 4Ps: product, price, place, and promotion. These elements are adjusted until a right combination is found that serves the needs of the products customers while generating optimum income. (Jain,S.C,1990). Traditionally the marketing mix consisted of just 4 Ps, but now it has been extended and is called extended marketing mix and consists of 7Ps. The new marketing mix is more customers oriented and enables the organization to meet its marketing objectives and to satisfy the requirements of customers. (Figure 4) Extended marketing mix, Array marketing development 3.1.1 Product Starwood is a world renowned chain of hotels providing excellent product under the image of hotel services. Starwood has an exceptional recognition in providing high quality service they constantly look at new ways of improving the service they provide. To improve the standards of service they provide, Starwood has introduced several new programs as mentioned in the start of the essay, such as Yes I Can! Training program and Express Yourself which allows guests to check-in online .By introducing these new strategies Starwood has already achieved favourable results. 3.1.2 Price In any organization the price must be high enough to cover costs and make a profit but low enough to attract customers .Since most of the Starwood hotels are five star rated hotels the price factor plays a major role. Due to the price customers can change their mind to go to another hotel. In this issue what Starwood has done is they have kept their prices at a normal rate which is comparatively high, at the same time Starwood came up with their new marketing strategy. Starwood promoted new holiday packages such as Friday is free day and family bed breakfast package with attractive prices. When annualizing Starwoods figures it is clear that this strategy has been successful. 3.1.3 Place Starwoods hotels always do research before picking a place for their new hotel; because of this they have become very successful. When we take Starwood as a whole it seems like they have selected the most ideal locations for their hotels. This is thanks to the research they do and it has paid off. 3.2 Extended marketing mix Traditionally the marketing mix consisted of just 4 Ps, with the extended marketing mix it enables the organization to meet its marketing objectives and to satisfy the requirements of customers. In addition to the traditional four Ps it is now customary to add some more Ps to the mix to give us Seven Ps. The additional Ps have been added because today marketing is far more customer oriented than ever before, and because the service sector of the economy has come to dominate economic activity in this country. These 3 extra Ps are particularly relevant to this new extended service mix. 3.2.1People People mean the staff working for Starwood. Employees of Starwood are like a backbone of the company, they have been highly trained and Starwood offers one the industrys best program phrased as YES I CAN 3.2.2 Process This Refers to the systems used to assist the organization in delivering the service. When the service becomes faster automatically the efficiency of the organization gets better. Starwood is world renowned for its excellent and fast process of service. Associated with customer service are a number of processes involved in making marketing effective in an organisation Process is the way how customers are handled from first to last point of contact. So this involves Starwood policies, program, payments, bookings, quality processes for handling customer complaints, processes for identifying customer needs and requirements, processes for handling order etc. Chapter 4 4.1 Marketing Environment Marketing as we know it today began in the 1970s with the birth of the marketing orientation. During the first stage of capitalism business had a production orientation Business was concerned with production, manufacturing, and efficiency issues. By the mid 1950s a second stage emerged, the sales orientation stage. A companys marketing environment consists of factors and forces outside marketing that affect marketing managements ability to develop and maintain successful relationships with its target customers (Kotler., 2005). The marketing environment surrounds and impacts upon the organization. There are three key perspectives on the marketing environment, namely the macro-environment, the micro-environment and the internal environment. Elements of Macro-environment, Organizational environment (1995) 4.2 Micro environment This environment influences the organization directly. It includes suppliers that deal directly or indirectly, consumers and customers, and other local stakeholders. Micro tends to suggest small, but this can be misleading. In this context, micro describes the relationship between firms and the driving forces that control this relationship. It is a more local relationship, and the firm may exercise a degree of influence. This environment influences the organization directly. As in the (figure1) It includes suppliers that deal directly or indirectly, consumers and customers, and other local stakeholders. Micro tends to suggest small, but this can be misleading. 4.3 Macro environment This includes all factors that can influence and organization, but that are out of their direct control. A company does not generally influence any laws. It is continuously changing, and the company needs to be flexible to adapt. There may be aggressive competition and rivalry in a market. Globalization means that there is always the threat of substitute products and new entrants. The wider environment is also ever changing, and the marketer needs to pay off for changes in culture, politics, economics and technology. 4.4 Internal environment An organizationsÂÂ  internal environment is composed of the elements within the organization, including current employees, management, and especially corporate culture, which defines employee behaviour. Although some elements affect the organization as a whole, others affect only the manager. A managers philosophical or leadership style directly impacts employees. Traditional managers give explicit instructions to employees, whileÂÂ  progressiveÂÂ  managers empower employees to make many of their own decisions. Changes in philosophy and/or leadership style are under the control of the manager. Conclusion As seen in the above report it is clearly shown how marketing is done in Starwood chain of hotels. As mentioned above in the report Starwood is a worldwide hotels network, in this report the author briefly discusses about the factors which affects the marketing process directly and indirectly. Then we talk about how marketing has changed over the years and the new marketing strategies in place in the new world. And we also talk about the segmentation process, marketing environment and its elements. Marketing is an important element which contributes very much for the growth of Starwood. Marketing creates a benchmark to Starwood among the other hotels in the industry. The hotel industry has fierce competition at present therefore continuous developments of good packages, attractive advertisements, good and efficient customer service will help Starwood to be ahead of others. In the meantime, continuous research and development should help Starwood to satisfy its customers and retain lo yalty as well.

Comparison of Indian and Mediterranean Diet

Comparison of Indian and Mediterranean Diet INDIAN DIET OVER MEDITERRANEAN DIET         Ã‚   13 MARCH 2017 Introduction In nutrition, the term diet refers to the intake of adequate quantity of essential nutrients which are vital for the effective functioning of the body and various metabolic mechanisms. Humans, in general practice an omnivorous diet but the dietary pattern of people vary in accordance with the region and personal diet preferences. The selective dietary behaviour among people led to the emergence of various type of diet categories such as ketogenic diet, fruitarian diet, vegan diet, pescetarian diet and carnivorous diet. Mediterranean diet emphasizes on the intake of plant based foods, healthy fats such as canola and olive oil, alcohol in moderate quantity, fish and poultry instead of red meat which is considered to be a balanced health diet and the Indian diet includes a higher proportion of carbohydrates. The essay specifically focuses on comparing the dietary pattern of Indian and Mediterranean diet. Literature review Mediterranean diet Mediterranean diet refers to the traditional dietary pattern that is highly practiced in the Mediterranean region. The traditional Mediterranean emphasize on the higher consumption of fruits and nuts, legumes, unprocessed cereals, minimal consumption of meat and dairy products. Adefinition to Mediterranean diet was first made by Ancel Keys as the diet which is low in saturated fats and high in vegetable oils which was initially observed in Greece and Southern region of Italy. Olive oil constitutes the key element in the Mediterranean diet and the monounsaturated fatty acid and antioxidant content in olive has found to exhibit profound effect in the control of coronary heart diseases, various cancers and age-related cognitive disorders(Keys, 1995). Olive oil comprises about 55-85% of monounsaturated oleic acid content and rich in antioxidant compounds such as vitamin E and a range of phenolic compounds such as hydroxytyrosol, tyrosol and complex phenolic compounds (Visioli Galli, 200 1). The unique feature regarding the Mediterranean diet when compared with other healthy diets is that it limits the intake of alcohol during meal and the source of fat in the Mediterranean diet are Virgin olive oil, tree nuts and fatty fish. Another key ingredient of the Mediterranean diet is the legume which has proven to lower the incidence of coronary heart disease (CHD). Legumes are composed of larger proportion of bean protein and water soluble fibres and serves as a good source of proteins, vitamins, minerals, omega-3 fatty acids and non-starch polysaccharides. Fish is another prime ingredient of the Mediterranean diet which is a rich source of long chain omega-3 fatty acids and confers a lot of health benefits. Alcohol intake pattern in the Mediterranean diet has considerably decreased the mortality rate. Recent research studies have shown that the traditional Mediterranean diet reduces the incidence of breast cancer, Parkinsons disease, Alzheimers disease and cardiac diseas es(Trichopoulou et al., 2014). South Indian diet The Indian traditional foods are referred to as functional foods as it includes functional components such as body-healing chemicals, dietary fibres and probiotic constituents in it. The functional properties are enhanced via food processing techniques such as sprouting, malting and fermentation. The typical dietary pattern of south India includes the grain-based foods such as idly, Dosa (fermented foods), white or brown rice, dhals such as toor, urad, Bengal gram and mung, animal protein foods include fish, chicken, lamb, mutton and eggs, green and starchy vegetables, fruit or fruit juices, desserts such as kheer made from reduced milk and white sugar, jilebi , appam and Pongal made from brown sugar based cooked rice and lentils and desserts made out of jaggery such as Halwa (MISRA, 2011).The grain-based foods have a high calorific value and confer a lot of health benefits when included in diet. Idly and dosa falls under the category of fermented food products prepared from rice and black gram by steam cooking. Fermentation process enhances the nutritional and protein efficiency value and the fermentative bacteria is capable of synthesising vitamin B12 and beta-galactosidase enzyme which promotes the promotes the probiotic activity and confer health benefits. Idly is more digestible due to fermentation process and is widely consumed as breakfast meal. The food stuff that is widely consumed for lunch include the rice meal which include the rice, dahi (Indian yogurt), Non-vegetarian and vegetarian dishes. The rice meal is rich in carbohydrates , Vegetable dishes such as Sambar ( mixed vegetable curry), Rasam ,Vazhai poo poriyal which is prepared out of small chopped pieces of banana floret seasoned with green chilly, mustard, onion and coconut which is highly nutritious and is effective against diabetes and heart burn , Non-vegetarian dishes are prepared out of red meat which are rich gravies composed of saturated fats and salts , dahi or Indian yogurt is rich i n B-complex vitamins, folic acid and riboflavin and lactic acid bacteria which exhibit probiotic effect and controls diarrhoea in children . The dinner preparation includes the chapatti (indian bread) which is made out of wheat flour and fish gravy (indian style fish curry). Wheat is highly nutritious due to its high content of protein and fibre. Similarly, the fish used in the diet is rich in omega-3 fatty acids, proteins and minerals which makes it an ample diet as it confers a lot of health benefits. (Sarkar, Dhumal, Panigrahi, Choudhary, 2015) Comparative study of Indian diet with Mediterranean diet and other diets(Trichopoulou et al., 2014) Oil used: In India cooking oils differ region wise, certain mono unsaturated fatty acid like ground nut oil, mustard oil and rice bran oil commonly used in India has similar nutritional properties to olive oil which is widely used in the Mediterranean. However, oils used in India dont show any impact on the cardio-protectiveness though certain studies on the usage of mustard oil shows 50% reduction in the risk of ischemic heart diseases. Whereas usage of rice barn oil shows effect on hypolipidemia and further studies on these oils also show positive effects on the cardiovascular health. Despite the positive effects of olive oil, it is not considerably used in India due to the traditional cooking methods, availability and the cost of olive oil. Olive oil not being an indigenous is not commonly available and is quite expensive making it less popular however subsidises provided from the Agricultural ministry on olive oil and olive cultivation along with its nutritional facts is developing interes t among people in India. Fruits and Vegetables: Mediterranean diets key factor is the high consumption of fresh fruits and vegetables. Indian diet shows low consumption in fruit and vegetables compared to Mediterranean diet despite India being the second largest producer of fruits and vegetables in the world. The main reasons noted for low consumption of fruits and vegetables are availability, affordability and lack of awareness. Early start, multi- component interventions and subsidies on growing and storing of fruits and vegetables may offer supportable solutions on promoting intake of fruits and vegetables in India. Legumes: Another important Mediterranean diet is the consumption of legumes. Legumes reduces the Coronary heart disease risk and is high in protein and fibre. Legumes are also found to be rich in vitamins, minerals, omega-3 fatty acids and non-starch polysaccharides. Even though Indian diet contains a legume it is not up to the ideal consumption levels. India has a high production rate of legumes despite the intake levels, this is due to the cost factor. The challenge lies in increasing production rate at a lower cost, which makes legumes affordable for everyone in India. Fish: Fish plays a vital role in Mediterranean diet, due to its long chain omega 3 fatty acids(n-3) it is known for being very heart healthy. Fish intake ratio in India depends from region to region considerably, whereas it is widely consumed in the Mediterranean. Alternate source of n-3 in India is commonly nuts, flax seeds and mustard oil, but it contains shorter chains of n-3 compared to fish. Drinks: Mediterranean diet consists of mainly wine as drink, whereas in India whiskey and beer are highly consumed instead of wine. The consumption pattern of alcohol also varies between the Mediterranean and India, for instance in India alcohol is consumed before food as compared to the Mediterranean where it is consumed along with food. This pattern and the type of alcohol consumed has effects on the risk of CVD. Meat: High CVD risk is associated with red meat intake, people following Mediterranean diet usually consumes less red meat. The United Nation food and Agricultural organization reported a rise in meat consumption in India, this shows there is change in the usual dietary preferences. Religion plays a main part in meat diet in India, Hindus usually avoid beef and Muslims avoid pork among the non-vegetarian population in India. The comparison of Mediterranean and Indian diet is elucidated in table 1 Summary: The Mediterranean diet shows it is a balanced diet all together, whereas the diet particularly followed in India has all the required nutrients but doesnt meet the required standard to meet a complete nutritional balanced diet. This can be mainly noted due to regional food being more available than the others and as well as the fact of affordability of certain food items, pattern of dietary consumption in India also does play a role in it. Despite this the constituents of the Mediterranean diet plays separate roles in their relationship with one another and with the items which are consumed alongside with the diet. Therefore, fusing Mediterranean diet with the traditional Indian food processing methods followed in the Indian diet to create mixed dishes could affect few of the preventive and nutritional benefits that Mediterranean diet alone holds, and this could also lead to increased risk of CVD substantially. Thus, successful dietary interventions should be implemented mainly for t he patterns of diet followed instead of having isolated nutrients along with usual diet, hence aiding to develop an ample, stable and nutritional diet. The Ministry should also see to it that there are enough food items available at affordable rates so that adequate portions of food is consumed, thus meeting the ample nutritional standards in the diet. References:       Keys, A. (1995). Mediterranean diet and public health: personal reflections. The American journal of clinical nutrition, 61(6), 1321S-1323S. MISRA, R. M. R. (2011). Indian Foods: AAPIs Guide Indian Foods: AAPIs Guide To Nutrition, Health and Diabetes: Chennai: Sunil Sachdev. Sarkar, P., Dhumal, C., Panigrahi, S. S., Choudhary, R. (2015). Traditional and ayurvedic foods of Indian origin. Journal of Ethnic Foods, 2(3), 97-109. Trichopoulou, A., Martà ­nez-Gonzà ¡lez, M. A., Tong, T. Y., Forouhi, N. G., Khandelwal, S., Prabhakaran, D., . . . de Lorgeril, M. (2014). Definitions and potential health benefits of the Mediterranean diet: views from experts around the world. BMC medicine, 12(1), 112. Visioli, F., Galli, C. (2001). The role of antioxidants in the Mediterranean diet. Lipids, 36, S49-S52.

Violent Video Games Affect on Youth Today Essay -- essays research pap

In the more recent times it seems as if America’s youth is becoming more violent. Concern for those aspects in our society which influence violent acts has become an issue since the tragedy at Columbine High School on April 20, 1999. Many feel one aspect of today’s society affecting our nation’s youth in a negative manner is video games. Is this form of entertainment really a factor in teen violence? I think not. We should blame the parents for teen violence, not video games.   Ã‚  Ã‚  Ã‚  Ã‚  John Holts article, â€Å"Kinds of Discipline† states that the youth watch very carefully what people around them are doing and want to do the same. The example of these grownups is contagious (490). Now days the media makes it seem like it’s alright for the youth to be watching these violent movies and playing these violent video games as long as they have their parents permission.   Ã‚  Ã‚  Ã‚  Ã‚  For some reason, though, video games are approached differently. Joshua Quittner, author of â€Å"Are Video Games Really so Bad?† states the idea of one’s child controlling an electronic character whose main objective is to steal cars and kill police officers is socially dangerous. Studies have shown that kids do not actually have illusions of doing these things (52). Kids do know that killing is bad. We all have morals implanted genetically; they just need to be strengthened through parental guidance.   Ã‚  Ã‚  Ã‚  Ã‚  Royal Van horn showed in his 1999 article, â€Å"Violence and Video Games,† a large stance on the issue is not one of influencing kids actions. David Grossman, a retired Lieutenant Colonel for the U.S. Army and former professor of psychology at West Point believes it is the desensitization parents should be concerned with. It is not in human nature to kill one another and for this reason soldiers must be trained to shoot on instinct (173). In fact, only one-fifth of all American soldiers in WWII never fired their rifle (Quittner 52). For that reason, simulators similar to video games such as Doom and Quake have been used to train soldiers how to kill without thinking. This may be true, but the simulators used show real soldiers in enemy uniforms, and users are told to take a single head shot at all enemies in the room. Games like Quake and Doom however similar require numerous shots to kill an enemy and do not distinguish between wher... ...g up playing these types of Video games, I have come to realize how much it makes me pay attention to the little details, and work things out quicker.. These types of games can be very helpful for the future generations to use as a learning tool. I believe it is a benefit to our society if we have a generation of youths that are quick problem solvers and have increased hand-eye coordination in this computer based age we are living in now. children sense around them this culture, this network of agreements, customs, habits, and rules binding adults together. They want to understand it and be a part of it (Holt, 490). In conclusion, stop blaming the video games and do something about it. Set a good example for your kids. Works Cited Cesarone, Bernard. â€Å"Video Games and Children.† Emergency Librarian. 22.3: 31-32 Schroeder, Ken. â€Å"Halving Fun.† Education Digest. 63.1: 73-74 Van Horn, Royal. â€Å"Violence and Video Games.† Phi Delta Kappa. 81.2: 173-174 Enders, Deborah. â€Å"Video Violence: Where does the Buck Stop.† Amusement Business. 107.22 (March 20, 1995): 27-28 Quittner, Joshua, and Maryanne Murray Buechner. â€Å"Are Video Games Really so Bad?† Time South Pacific 19. (May 10, 1999): 50-55 Violent Video Games Affect on Youth Today Essay -- essays research pap In the more recent times it seems as if America’s youth is becoming more violent. Concern for those aspects in our society which influence violent acts has become an issue since the tragedy at Columbine High School on April 20, 1999. Many feel one aspect of today’s society affecting our nation’s youth in a negative manner is video games. Is this form of entertainment really a factor in teen violence? I think not. We should blame the parents for teen violence, not video games.   Ã‚  Ã‚  Ã‚  Ã‚  John Holts article, â€Å"Kinds of Discipline† states that the youth watch very carefully what people around them are doing and want to do the same. The example of these grownups is contagious (490). Now days the media makes it seem like it’s alright for the youth to be watching these violent movies and playing these violent video games as long as they have their parents permission.   Ã‚  Ã‚  Ã‚  Ã‚  For some reason, though, video games are approached differently. Joshua Quittner, author of â€Å"Are Video Games Really so Bad?† states the idea of one’s child controlling an electronic character whose main objective is to steal cars and kill police officers is socially dangerous. Studies have shown that kids do not actually have illusions of doing these things (52). Kids do know that killing is bad. We all have morals implanted genetically; they just need to be strengthened through parental guidance.   Ã‚  Ã‚  Ã‚  Ã‚  Royal Van horn showed in his 1999 article, â€Å"Violence and Video Games,† a large stance on the issue is not one of influencing kids actions. David Grossman, a retired Lieutenant Colonel for the U.S. Army and former professor of psychology at West Point believes it is the desensitization parents should be concerned with. It is not in human nature to kill one another and for this reason soldiers must be trained to shoot on instinct (173). In fact, only one-fifth of all American soldiers in WWII never fired their rifle (Quittner 52). For that reason, simulators similar to video games such as Doom and Quake have been used to train soldiers how to kill without thinking. This may be true, but the simulators used show real soldiers in enemy uniforms, and users are told to take a single head shot at all enemies in the room. Games like Quake and Doom however similar require numerous shots to kill an enemy and do not distinguish between wher... ...g up playing these types of Video games, I have come to realize how much it makes me pay attention to the little details, and work things out quicker.. These types of games can be very helpful for the future generations to use as a learning tool. I believe it is a benefit to our society if we have a generation of youths that are quick problem solvers and have increased hand-eye coordination in this computer based age we are living in now. children sense around them this culture, this network of agreements, customs, habits, and rules binding adults together. They want to understand it and be a part of it (Holt, 490). In conclusion, stop blaming the video games and do something about it. Set a good example for your kids. Works Cited Cesarone, Bernard. â€Å"Video Games and Children.† Emergency Librarian. 22.3: 31-32 Schroeder, Ken. â€Å"Halving Fun.† Education Digest. 63.1: 73-74 Van Horn, Royal. â€Å"Violence and Video Games.† Phi Delta Kappa. 81.2: 173-174 Enders, Deborah. â€Å"Video Violence: Where does the Buck Stop.† Amusement Business. 107.22 (March 20, 1995): 27-28 Quittner, Joshua, and Maryanne Murray Buechner. â€Å"Are Video Games Really so Bad?† Time South Pacific 19. (May 10, 1999): 50-55

Sex and Desire Essay -- Literary Analysis

Sex and desire. Few words evoke such complexity of meaning. For some, it is a sexual act. Whereas one might describe it as the sensual pleasure of two bodies fused into one being, another may define it as the fulfillment of animalistic desire, an unleashing of the beast, if you will. But, beyond an act charged with various meaning, it can also serve as an identity–heterosexual, homosexual, bisexual, or transsexual. Whether act or identity, societal dictates define the norm and the deviant. Because of this, the artist who departs from the "acceptable" and embraces the "aberrant," arouses the consciousness of self and society. In doing so, sex and desire become a vehicle, a means of communication between artist and audience, and an object that demands our attention. Whether it is the subtle and sensual language of Anaà ¯s Nin in The Diary of Anaà ¯s Nin (1966), the coarse and explicit vocabulary of Henry Miller in Tropic of Cancer (1934), or the poetic and surrealistic prose o f Djuna Barnes in Nightwood (1934), sex and desire, as a vehicle in the literature of these authors, exposes the chaos and confusion within their world and suggests the establishment of a new order for self and society. Written between 1931 and 1934, The Diary of Anaà ¯s Nin chronicles one artist’s psychological journey. Deserted by her father as a young girl, Anaà ¯s experiences an â€Å"initial shock† that leaves her â€Å"like a shattered mirror† (103). The shards of glass, each developing a life of their own, come to be the â€Å"several selves† of Anaà ¯s (103). Through the pages of The Diary, reflecting upon and dissecting these various selves, she concludes, â€Å"one does not need to remain in bondage to the first wax imprint made on childhood sensibilities. One need not be brande... ...thly father, a man she worshipped from her youth. This is further supported by a reference to the child as a â€Å"fragment of the past† (341). Finally, while giving birth she remarks, â€Å"These legs I opened to joy, this honey that flowed out in the joy–now these legs are twisted in pain and the honey flows with the blood† (344, emphasis added). All things considered, it seems reasonable to conclude the child was a result of incestuous union. Nevertheless, from the chaos and confusion, emerges the â€Å"birth† of the â€Å"real† Anaà ¯s and while she â€Å"may not become a saint† she is â€Å"very full and very rich† (360). Works Cited Barnes, Djuna. Nightwood. New York: New Directions Books, 2006. Print. Miller, Henry. Tropic of Cancer. New York: Grove Press, 1961. Print. Nin, Anaà ¯s. The Diary of Anaà ¯s Nin: Volume One 1931-1934. San Diego: Swallow Press and Harcourt, 1966. Print.

How Does Sir Arthur Conan Doyle create atmosphere in chapter 6? Essay

In â€Å"the Hound of the Baskervilles†, Sir Arthur Conan Doyle describes the atmosphere in depth frequently; usually the atmosphere reflects the mood of the chapter. Also he cleverly uses the atmosphere to show a comparison between good and evil, for example in chapter 6, between the Devonshire Moors and Baskerville Hall. Sir Arthur Conan Doyle introduces atmosphere in key events throughout the book, this is used to provide suspense and set the tone. Sir Arthur Conan Doyle uses comparisons such as the lush countryside as opposed the gloomy moor to create an atmosphere and set the scene. As Sherlock Holmes, Dr Mortimer and Dr Watson travel through the county on the train the author describes the immediate changes. â€Å"Brown earth had become ruddy†, this is used to show how the earth had become fresher and red. This also shows that the Devonshire countryside is a good/safe place. â€Å"Lush grasses†¦ luxuriant vegetation† is used to describe the richness and the quality of the Devonshire land. It also creates an image that Devonshire is safe as shows no evil, unlike Baskerville Hall. â€Å"Lush† and â€Å"luxuriant† are very descriptive words, and show the reader that everything is all right and creates a good, calm atmosphere. As the reader can compare â€Å"lush grasses† to summer green fields, this sets a homely atmosphere. Young Baskerville shows the reader that the countryside is easy on the eyes, as it states, â€Å"Young Baskerville stared eagerly†, and gives the impression that he is ecstatic to be there. â€Å"Stared† shows he is admiring the scenery while â€Å"eagerly† puts emphasis on how he wants to see more and is keen to take everything in of the Devonshire countryside. As they travel through and beyond the countryside the mood of the passengers begin to change as Young Baskerville starts explaining â€Å"his fathers death†, this sets a depressive mood/atmosphere which is later matched up with the outside scenery. â€Å"His father† sets a chilling mood, as the readers know that his father carried a curse, also â€Å"death† sets a depressing mood and reminds everyone of the case and takes them away from the lush countryside. â€Å"Green squares. †¦ Distance a grey† this is a major comparison between the countryside and moor. The countryside is green and safe while the moor is grey and evil. The introduction of â€Å"Melancholy Hill† sets an atmosphere, as melancholy shows a depressive and a gloomy state of mind. This shows the atmosphere and mood for the moor, which is opposite to the lush green one of the countryside. Sir Arthur Conan Doyle uses the word ‘melancholy’ to describe the hill not direct to the atmosphere; this is used throughout the book to let the reader decide upon the atmosphere. â€Å"Strange jagged summit† is used to demonstrate that the moor in itself is strange but â€Å"jagged summit† shows a weird unclear thing possibly hostile and uninviting. This â€Å"jagged summit† may represent the hound, as we are unclear of the truth or it could represent a strange unnerving atmosphere on the moor. As they travel through the moor they spot a man with a â€Å"dark and expressive face†, dark shows an element of evil, as a dark atmosphere is often seen as a negative evil one. â€Å"Expressive face† shows the feeling that the man is in, and as it is linked with dark it shows an angry, depressing face which links to the Melancholy Hill.

Imporatance of 3 Period Name Lesson Essay

For the purpose of giving a clear perception of an idea in association with language, Montessori advised that the â€Å"three period lesson† of Seguin should be used. The periods are: 1st period: â€Å"The association of the sensory perception with the name†. Example: Give the child a large and a small cylinder and say â€Å"this is large† and â€Å"this is small. † 2nd period: â€Å"Recognition of the object corresponding to the name. † Example: Ask the child to indicate which is the large cylinder and which is the small cylinder. rd period: â€Å"the remembering of the name corresponding to the object. † Example: show the child the large cylinder and say â€Å"what is this? † then show him the small cylinder and say â€Å"what is this? † The 3 period name lesson is very useful because it is very simple and very clear for the child. Furthermore the teacher does not ask the child to actually name the object until she is sure he can recognize it. The importance of the three period lesson can’t be underestimated. This tool can be used anywhere. In the classroom we use it to introduce letter sounds, number values and symbols, continent names, plants and animals, but it is not limited just to the classroom. It can also be used in the playground, in the kitchen, at music lessons, even at the super market. It can even be used to introduce object names in a second language. There is no limit to how this lesson can be used because, under the right circumstances, there is no limit to the amount of information a child between the ages of 3 and 6 is capable of absorbing. The real beauty of the three period lesson is that it allows Montessori teachers to meet each child exactly where they are. In other words, the technique allows the children as much time as they need to learn each new concept – some children will absorb a concept quickly and only need the lesson once or twice while other children may want to be given the lesson many times until they are confident enough to move on.